»»»»»»2004 COMPANY SUMMARY


Artistic Media Partners, which operates the flagship stations for Indiana, Purdue and Notre Dame sports broadcasts, repositioned its college sports broadcasts from its CHR stations in Bloomington, Lafayette, and South Bend.

In Bloomington, WHCC 105.1 FM is now the flagship station for Indiana University sports. In Lafayette, WSHP 95.3 The Rocket is the flagship station for Purdue University Sports. In South Bend, Classic Rock WZOW now carries Notre Dame men's basketball. Notre Dame football remains on WNDV-FM.

The changes were made because the listening audience for college sports matches the male intensive classic rock audience more that a CHR station. Recent Arbitron ratings show that both the CHR station and the new flagship station benefited from the move.

In order to get Purdue to agree with the Purdue Sports move to WSHP-FM, Artistic Media Partners changed WSHP's frequency to 95.3 FM because of its better coverage over West Lafayette. Artistic Media Partners moved country station WLFF to 95.7 FM.

In South Bend, Artistic Media Partners dropped the Love Songs format on 102.3 FM, changed the call letters from WWLV to WOZW, and simulcast the station with WZOW, Classic Rock, including Notre Dame men's basketball on 97.7 FM and 102.3 FM.

Also on South Bend, Notre Dame Olympic sports broadcasts including hockey, baseball, women's basketball, women's soccer and daily sports updates were moved to 1580 AM, WDND because of its broader coverage in the South Bend area. 1620 AM now carries Adult Standards, WHLY-AM.

Tommy Frank became Program Director for WNDV-FM in South Bend and consults with Artistic Media Partners CHR radio station in Lafayette, WAZY-FM. Artistic Media Partners and Tommy were sued by Fort Wayne Radio (WJFX-FM) for allegedly violating the terms of a non-compete agreement. The courts have allowed Frank to continue as Program Director in South Bend while the case against him competing with WJFX-FM is still pending

In Fort Wayne, 106.3 FM changed its format to CHR in 2004 and has the new call letters WDDB-FM B106.3. The station was previously WSHI-FM with a WW1 Adult Standards format. The station often ranked in the top 5 in 12+ listenership, but unfortunately ranked 13th in the market in revenue. The move to CHR was designed to build on Artistic Media Partners CHR success in Bloomington (WBWB-FM), Lafayette (WAZY-FM) and South Bend (WNDV-FM).

 


 
 
 


 

 


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