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Almost everyone listens to Radio!
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The average American listens to Radio 3 hours and 45 minutes every weekday - and 5 hours and 51 minutes every weekend.
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U.S. adults spend more time with Radio between 6 a.m. and 6 p.m., the prime shopping hours, than with any other major medium.
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No other major medium reaches consumers closest to the point of purchase than Radio. Radio allows you to influence your best customers and prospects all day long where other media can't: At work. Radio's varied formats appeal to people of all professional backgrounds, and half of all U.S. workers have a radio at work.
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Radio reaches your customers no matter where they are; at work, out shopping, or simply relaxing at home. Radio's in-car reach is outstanding, reaching 87% of commuters each week. Because the mind works by manipulating sounds rather than images, it's easy to understand why the mind works by the Ear... Not by the eye!
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